Fitbit Announces “Fit For Food” Initiative

If you’re looking for another reason to actually stick to your New Year’s resolutions, Fitbit is turning the active calories you burn into feeding the hungry.

Fitbit will be kicking off “Fit for Food” on February 3rd.  Fitbit users who enroll in the free program can help contribute the active calories they burn to Fitbit’s 1 billion calorie goal.  In partnership with Feeding America, Fitbit will donate 1.5 million meals to Americans who struggle with hunger.

Actor and comedian Joel McHale will serve as the program’s spokesman and will also be participating in the 1 billion calorie challenge. Sign up now to be ready for the February 3rd start day!

Need a Fitbit? Check out the Fitbit store on Amazon.

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